Simplicity is Beauty
Want to have a taste of paradise? Experience local
hospitality amidst the untouched water and natural landscape of an island? Relax
and celebrate life away from distress of a busy city? Then, pick Palawan.
Choose El Nido Resorts.
(http://www.elnidoresorts.com)
(http://www.elnidoresorts.com)
This must be the voice that the website tries to express.
Let's then take a closer look at how the website led its visitors to see more and
experience the place.
The Elements: Lines, Shapes, Texture, Color, and Direction
Representing a sought –
after tourist destination, the El Nido Resorts website lets you experience
nature in its virtual presence. Its homepage consists a cycle of images – the
pristine waters, the majestic rock formation and the scenic landscape of El
Nido, Palawan. The lines and lineworks on the homepage and the rest of the web
pages perfectly reinforce its content and overall site structure. Fine lines
work well in drawing the eyes into the images of the resort, as placed it the
header and footer. The main navigation at the top part of a web page directs
the users in moving around the website.
Predominantly
in squares and rectangles and in sharp edges, the shapes are instrumental in
depicting the panorama of El Nido. There is a smooth and natural feel of the
imagery. The website’s overall texture
will certainly move you to go around the pages as you feel rejuvenated at the sight of the images. The colors too,
are relaxing to the eyes. Making use of white as its prime background
effectively pulled the eyes to the picturesque imagery of pristine waters,
natural landscape and clear sky. The choice of the color scheme makes the
content readable. It also leaves the impression of experiencing nature and a
desire to take a time off from the busy lines of work. The pictures, on the other hand, would further reinforce the content of the site. Two or three other small images added at each page is not much to ask, right? It is also a must that the images in
each page works well. I noticed that in some pages, images cannot be seen.
There must have been problems in uploading it. Some sort of
website maintenance for this matter would certainly ease out such concern. It would be regretful for the resort management to find
out that a potential visitor had slipped away because of a non- uploading image on
its website, don't you think?
In the end, the elements perfectly served its purpose of revealing beauty in the website in its simplicity.
In the end, the elements perfectly served its purpose of revealing beauty in the website in its simplicity.
The
Principles: Balance, Contrast, Emphasis, Rhythm and Unity
Less
is more. The simplicity of the design of El Nido Resorts’ website brings forth
the invitation to experience nature. The website has maintained balance as
well as contrast in their web pages. Navigating through, you will find a common
site structure – that it a panoramic view of the places in El Nido in white background,
and the body content after that primary image. A small image is also placed at
the right side and is harmonized by sub – navigation on the left side. The font
size and font type also depicted a relaxing mode. The font color in black augmented its white canvas.
The information architecture is also well – designed. A
little is presented on the homepage but it gave movement and clear direction
to the user to go where he/she wants to go. The most important information is
taken up the top. There is a gradual filtering of the information down the page
where the least important can be read. This displays the hierarchy of the
content. Essential and substantial details
are capsulated in every page, and are further accentuated by few pictures and
links. This would prompt online visitor to not just know further
about El Nido resorts but more to experience that paradise in Palawan. It is
without a doubt that visitors of the website would contact resorts personnel
for a vacation in mind. More so, if that page about the virtual tour in
the resort of El Nido is placed at the main navigation right at its homepage,
the experience on nature will further be emphasized.
The website has amazingly kept its consistency and coherence.
The image size, headings, text fonts and colors are standardized in every page.
The images, texts and formatting of the website have formed the impression to
potential costumers about its brand or identity. It has achieved unity and rhythm
in the design by means of the themes aligned to its content.
The Impact: Celebrate
Life in God’s Majestic Creation
The website maintained
its focus – that is, celebrating life by experiencing nature and be a steward of
God’s majestic creation. The simplicity of the website design has attained
beauty of nature. The elements were harmonized to realize a site that is
appealing, relaxing and rejuvenating. It
has effectively drawn its target audience to experience tranquility and a time
off to recharge and be with nature. Thus, the concept behind the design has perfectly
matches the content. Consequently, visitor of the site will
be in great desire to experience the place and share a journey with the people of El Nido. It is about a personal encounter with local hospitality, culture and care for the
environment.
The website
interface and navigational structure is intuitive and allow the user to find
the content quickly and effectively. It presents a first-rate visual
communication achieving relevance and appropriateness for its target audience
and most importantly the message it wishes to put across.
Moving around
the website takes you to a journey in El Nido, Palawan. The website, in its
entirety, places El Nido in every calendar and pictures frames of its
visitors. The simplicity in its presentation highlighted the beauty of nature
at its finest in El Nido. Who wouldn’t miss a time and opportunity to share
this wonderful adventure with your loved ones? Experience Palawan. Visit El
Nido.
With El Nido
Resort website in retrospect, here are some other reviews about the site as
presented by my co-learners in Multimedia Applications 2 in SCOPE. It would be
more evident now, as your read through their reviews, that finding beauty is by
means of highlighting simplicity. Here it goes:
The websites’ layout looks very appealing to the users. It
uses images of the beauty of nature which is very pleasant to the eyes of the
viewers. The design uses white color background with the emphasis on
crystal-clear waters. There is a placement of strong visuals on the first
section of the page. Although the logo is quite simple but it matches the very
relaxing images of the resort. For the navigation, all the links are found at
the top which allows the users to find the content quickly. The viewers can
easily search the types of services they are interested with. The emphasis of
the design solely focuses on the wonders of nature – its beautiful landscape.
As a whole, it is indeed an attractive website that is very catchy to the
viewers.# Blanca Dimaunahan, University of Makati
Because of this site’s simple
layout and attractive pictures of the resort, it would attract anybody who
would visit the website. There are
beautiful pictures of the place and the whole island that anybody who would see
this website would dream of going there.
It’s good seeing all the links on the main page are all of the links
right up the top.
The layout makes you feel
comfortable with the site because it is very simple – title, links, text,
design, graphics. Very well done! The design is very effective. I like its simplicity. It is easy to navigate through
the site because you know the links are going to be at the top of the screen no
matter what. The consistency of the
links really adds to the ease of navigation.
As you go through the link, fly-out menus are readily available that
gives the viewer an ease accessing whatever they need.
The color of each link is so
simple yet gives elegance to the website.
The content of the pages flows nicely, and is very well written. The design is very consistent. You can always see at the top the links that
would lead you back to where you want to after viewing a certain link. This is another excellent site, simple in
design yet very elegant. # Racquel Francisco, University of Makati
It is an advertising site. Wow! Awesome… It really
communicates a very effective marketing message. The visual design is
appropriate and relevant for the audience. The homepage is breath-taking, it
shows pictures of a paradise, very soothing, relaxing ambiance, the beauty of
nature that heals the soul; leaving a dream that someday I’ll be able to visit
that paradise. The content is engaging, and is very catchy. There are many
effective pictures rather than text, where the color and layout are so simple
and natural but very enticing and engaging to the audience. Its concept ties up
with the content and design; it is consistent and coherent throughout the
webpages.
The website’s interface and
navigation are effective. The navigational structure is simple, easy to follow
and is well organized; the links show all useful information of the content and
are user-friendly, it gets you where you want to go quickly and offers easy
access to the breadth and depth of the site’s content, and also, the site loads
quickly.
The overall impact of the website
considering its content, structure and navigation, visual design, functionality
and interactivity; it is excellent. It must be a well-planned to be that
effective. It gives me an experience to visit it again and again. # Jessica
Rubin, University of Makati
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